The Florida Mayhem are off to an abysmal start. Their only win is against Shanghai, the team at the bottom of the table. San Francisco Shock, who at the time had a 2-5 record, just thrashed Mayhem in a convincing 4-0. While individual players show flashes of brilliance, the team looks uncoordinated, and more often than not looks to lack mental toughness – the ability to close out rounds when they’re one battle away from a solid defensive hold – which has cost them many a map.
While several organizations are doing worse than expected, Florida Mayhem is in a uniquely bad position. Unlike other struggling teams, Mayhem has put next to nothing into infrastructure. Mayhem has only one coach (every other team has at least two), has done nothing to build a local fan base in Florida, is one of the quietest orgs on social media, and are allegedly phoning it in on building their academy team. Per over.gg, they’ve outsourced the job of building a roster to the Houston Outlaws’ parent organization. I’ve been told that Mayhem were courted directly by talented free agent rosters, and I’d be very surprised if the academy team they wind up with is stronger than some of the free agent teams that they’ve turned down.
Mayhem’s unwillingness to invest in infrastructure isn’t just costing them this year. It’s going to cost them for years to come.
You don’t get to the top of any esport without believing that you’re one of the best players in the world. For a sought-after free agent, joining a team that’s playing badly isn’t a deal breaker, because the free-agent thinks that they have it in them to turn the team around.
Joining a team that’s run badly, though, that could be a deal breaker. If a free agent has a choice between an organization that makes resources available to help him be as successful as possible, and another organization that has demonstrated unwillingness to properly support its players, which one do you think that he is going to go for? Obviously there are other factors in play – desire to play with specific teammates, attractiveness of the home city/fanbase, etc. – but if Mayhem doesn’t catch up on staff very soon, it’s going to have a harder time attracting talent than they otherwise would.
If Florida Mayhem does become the “you’re on your own” org, they’re probably going to miss out on talent that’s good enough to be courted by multiple OWL teams. This means that to be successful, Mayhem will either need to scout out hidden gems (which requires staff, which Mayhem don’t have), or they’ll need to offer more money than other orgs to attract those top free agents (which sounds out of character for an org that’s shown no willingness to spend much yet).
That Other League
Mayhem shares ownership with Misfits, which fields, among other things, a League of Legends team in the EU LCS. Franchising is on the horizon for Europe, and it’s a fair bet that Misfits wants to be a part of that when it happens.
The Misfits ownership group just bought into a rival franchise and invested significantly less into the effort than any of its rivals. From what I’ve heard (I don’t know firsthand, since I don’t follow LoL), Misfits has put a lot more infrastructure into their League of Legends team than they have their Overwatch team. It’s quite possible, then, that the ownership group’s lack of support for Mayhem won’t hurt their chances when Riot considers potential partners for EU LCS franchising. However, it’s just as possible that the Mayhem situation will give Riot pause. It’s a sure bet that Riot will have more strong candidates than they will spots.
What to do now (i.e. where to spend now)
First and foremost, Mayhem need to increase their coaching staff. At the very least, they need someone with a strong mind for strategy and comps. It’s been an issue for the team since before the Overwatch League started, and it’s not Mineral’s strongest skillset. Many other teams have three coaches, and if Mayhem can find a strong candidate to help with things like opposition research and talent scouting (and driving the team bus), they should seize the opportunity.
Second, Mayhem has gaps in the roster that still need filling. Zappis played hitscan and projectile for NiP, Ana and D.va for team Finland, then off-tank for Gigantti. With Manneten being one of Mayhem’s best performing players, it’s likely that Zappis will be coming in as a second off-tank in tank-heavy comps, or as an option at DPS. However more pickups are needed. A second option at main tank that’s strong on Reinhardt, a second option at main support that’s strong on Mercy, and a second option on off-support that’s strong on Moira are all going to be vital to Mayhem’s success.
Third, Mayhem needs to up their social media game. They initially had something novel going, tweeting in English and Spanish, however they’ve been pretty quiet on social media in both languages since the League started. They need a full-time, Mayhem-only social media manager, and I’d go as far as to say that they should have two official Mayhem Twitter accounts – one in English and one in Spanish. I’d also recommend that Mayhem sign a few Overwatch streamers, the way that Cloud9 did with Mendokusaii or TSM does with Calvin. It’s an inexpensive way to get eyeballs on the brand. Emongg, for example, looks like he’s not going to be on a Contenders team, has a large following, and is a safe choice as a brand representative.
Finally, Mayhem need to start doing local activities in Florida to build their local fan base. ChanManV organized a fan meetup in Orlando opening night; Mayhem should encourage him to organize more, and provide publicity and giveaways for his events. Additionally, they should organize events in Miami (where Ben Spoont lives).